Sega failed because they tried too hard to compete with other companies than to grow their own . When the SNES came out, they made the Genesis. Then they upgraded it with the 32x, a risky decision.
Sega not only revolutionized the video game system but it will also forever be remembered as it impacted so many of our childhoods. Sega ultimately failed because it couldn't adapt to the new and upcoming market of video game
Sega promoted the new model, but it sold poorly. By early 1992, Master System production had ceased in North America , having sold between 1.5 million and 2 million units, behind both Nintendo and Atari, which controlled 80 percent and 12 percent of the market respectively.
Sega's lack of financial muscle, rush to market, and failure to learn from past mistakes caused their demise as a hardware company despite a worthy system, creative games and marketing, and a huge head start to market in comparison to the competition.
|Top: North American/European Master System Middle: Japanese Sega Mark III Bottom: PAL Master System II|
|Lifespan||WW : 1985–present NA: 1986-92|
|Introductory price||JP¥16,800 US$200 GB£99|
|Discontinued||JP: Circa 1988-1989 NA: 1992|
Sony's Playstation snapped up all the sports games, tearing away Sega's audience, the Sonic fans didn't get a single Sonic game on the system, and each game had to make its own way. And both the original Playstation and the N64 had legendary games that the Saturn never matched.
Sega went on to create several more console systems, including the Saturn in 1994 and the Dreamcast in 1998, but new companies entering the competition and poor sales caused Sega to abandon console development entirely in 2001.
The Saturn was too ambitious , it had hardware that was just too hard to make anything for. When combined with Sega's poor record it did not translate to success. The cancellation of Sonic X-Treme was the final straw.
The Master System was supported until 1996 in Europe, but was finally discontinued so Sega could concentrate on the Sega Saturn. Many Master System games were exclusive to Europe, and the console established a large user base to market the even more successful Sega Mega Drive to.
People are so fond of Sega, in fact, that when the company was teasing a big announcement in late May 2020, many industry insiders' brains apparently went straight to: " Is Sega planning a new console ?" (Spoiler alert: It was not
In 2020, Sega Games and Sega Interactive merged and were renamed Sega Corporation . Sega has produced several multi-million-selling game franchises, including Sonic the Hedgehog, Total War and Yakuza. Sonic, Sega's mascot, is internationally recognized.